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Customer Stories

How Better Together Builders Built a Consistent Lead Channel in a Competitive Market

Better Together Builders, a family-owned residential remodeling company, relied on organic search and referrals until mid-2025 when that growth stalled and homeowners increasingly began using AI platforms to research and compare contractors. U&AI implemented an AI discovery optimization. By October 2025, Better Together Builders reached 35% AI visibility, became the #1 most cited site in its category.

Customer Stories

How Better Together Builders Built a Consistent Lead Channel in a Competitive Market

Better Together Builders, a family-owned residential remodeling company, relied on organic search and referrals until mid-2025 when that growth stalled and homeowners increasingly began using AI platforms to research and compare contractors. U&AI implemented an AI discovery optimization. By October 2025, Better Together Builders reached 35% AI visibility, became the #1 most cited site in its category.

Customer Stories

How Better Together Builders Built a Consistent Lead Channel in a Competitive Market

Better Together Builders, a family-owned residential remodeling company, relied on organic search and referrals until mid-2025 when that growth stalled and homeowners increasingly began using AI platforms to research and compare contractors. U&AI implemented an AI discovery optimization. By October 2025, Better Together Builders reached 35% AI visibility, became the #1 most cited site in its category.

About

Better Together Builders is a family-owned remodeling company known for quality projects and long-term client relationships. For years, new projects came steadily through Google searches and word-of-mouth referrals. But as the market grew more crowded, they started noticing homeowners weren’t finding contractors the same way they used to.

Visibility Rank on ChatGPT

#1

Achievment

In Q4, 20% of BTB revenue came from AI Platforms

Contact Us

Contact Us

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In Summary

In Summary

36.6%

AI Visibility

#1

Ranking in chosen categories

+18%

Direct Website Traffic

We relied on organic search for years, until it stopped driving growth. U&AI helps us adapt to how customers now discover brands through AI. Today, ChatGPT consistently delivers high-intent traffic and real revenue.


-Yanni B, CEO, Better Together Builders

Key results

• Consistent, high-quality leads generated from AI platforms every month

• 36.6% AI visibility by October 2025 (up from 6.3%)

• #1 most cited website in its category (up from #26)

The challenge

The construction and remodeling industry is one of the most competitive local markets online. Dozens of contractors often compete for the same high-intent customers, with little differentiation beyond price and reviews.
For years, they relied on traditional organic search to generate demand. But by mid-2025, that channel stopped delivering meaningful growth.

At the same time, more customers began using AI platforms to research contractors, compare options, and decide who to contact. 

When Better Together Builders evaluated their AI visibility in early July 2025, the gap was clear:

On July 6th, 2025, the company held just 6.3% visibility, ranking 26th overall, and almost n visible in citation share. In practice, this meant the brand was rarely mentioned or cited when AI platforms answered questions related to remodeling or contractor selection.

The approach

U&AI worked with Better Together Builders to align the brand with how homeowners now use AI to research contractors. The strategy focused on AI discovery optimization, positioning the company as a credible authority that AI platforms consistently cite when answering construction and remodeling-related questions.

The approach focused on:

• Helping AI platforms recognize Better Together Builders as a trusted expert

• Creating content that’s easy for AI systems to understand and pull into answers

• Showing up consistently in AI-generated recommendations

• Meeting homeowners where their questions begin

The process

U&AI worked with Better Together Builders through four key steps:

-Assessing AI visibility and citation performance

-Optimizing and creating content for AI-driven discovery

-Improving visibility around services AI platforms hadn’t yet connected with the brand

-Measuring results and iterating based on performance

The outcome

In less than four months, Better Together Builders saw a dramatic improvement in AI-driven discovery and reported incoming high quality leads.

By October 2025, the company reached 36.6% visibility, ranking #1 in its industry and becoming the #1 most cited website in its category. Where the brand had previously been nearly absent from AI-generated answers, it was now consistently cited and recommended.

Most importantly, this visibility translated into real business impact. Better Together Builders began generating high-quality leads from AI platforms on a consistent monthly basis, opening a new and reliable demand channel.

Conclusion

Homeowners increasingly rely on AI platforms to research and compare remodeling contractors before taking the next step.

Better Together Builders’ experience demonstrates that being understandable and trusted by AI platforms directly impacts visibility, consideration, and lead generation.

Check how often your brand gets mentioned

Do I need AI Presence for my business?

Frequently Asked Questions

Do I need AEO for my business?

AI shapes what your customers trust and who they choose. Platforms like ChatGPT and Google AI Overview have rapidly become go-to sources for trusted information. Real buying decisions now happen across a mix of invisible touchpoints - and a conversation with AI is one of them. We build the layer that validates your brand in those moments and helps drive conversions. Most brands haven’t caught up. Right now, the space is open, but once AI starts associating your category with another name, it becomes harder to shift. Securing your position early is foundational to long-term brand relevance.

Do I need AEO for my business?

AI shapes what your customers trust and who they choose. Platforms like ChatGPT and Google AI Overview have rapidly become go-to sources for trusted information. Real buying decisions now happen across a mix of invisible touchpoints - and a conversation with AI is one of them. We build the layer that validates your brand in those moments and helps drive conversions. Most brands haven’t caught up. Right now, the space is open, but once AI starts associating your category with another name, it becomes harder to shift. Securing your position early is foundational to long-term brand relevance.

Do I need AEO for my business?

AI shapes what your customers trust and who they choose. Platforms like ChatGPT and Google AI Overview have rapidly become go-to sources for trusted information. Real buying decisions now happen across a mix of invisible touchpoints - and a conversation with AI is one of them. We build the layer that validates your brand in those moments and helps drive conversions. Most brands haven’t caught up. Right now, the space is open, but once AI starts associating your category with another name, it becomes harder to shift. Securing your position early is foundational to long-term brand relevance.

How long until I see results?

It depends on your industry and average sales cycle. Most brands begin to see visibility shifts within 30–45 days that influence traction and brand awareness, especially across the invisible touchpoints where modern decisions happen: search, content, referrals, and increasingly, AI platforms. We track early movement, align it with your sales timeline, and refine from there. This isn’t a quick hit. It’s sustained brand positioning built to match how modern decisions are made.

How long until I see results?

It depends on your industry and average sales cycle. Most brands begin to see visibility shifts within 30–45 days that influence traction and brand awareness, especially across the invisible touchpoints where modern decisions happen: search, content, referrals, and increasingly, AI platforms. We track early movement, align it with your sales timeline, and refine from there. This isn’t a quick hit. It’s sustained brand positioning built to match how modern decisions are made.

How long until I see results?

It depends on your industry and average sales cycle. Most brands begin to see visibility shifts within 30–45 days that influence traction and brand awareness, especially across the invisible touchpoints where modern decisions happen: search, content, referrals, and increasingly, AI platforms. We track early movement, align it with your sales timeline, and refine from there. This isn’t a quick hit. It’s sustained brand positioning built to match how modern decisions are made.

How is performance measured?

We track results across multiple signals to connect AI visibility to real business outcomes. We monitor click-throughs coming from AI platforms. We track AI crawlers to understand how and when your brand is being indexed. We measure how often your brand is surfaced in relevant AI queries and how that compares to competitors. We watch for branded search trends to detect spikes in interest tied to visibility. We gather lead feedback by asking your team to flag customers who mention finding you through AI. And finally, we compare pre- and post-activation sales performance to assess lift across your full sales cycle.

How is performance measured?

We track results across multiple signals to connect AI visibility to real business outcomes. We monitor click-throughs coming from AI platforms. We track AI crawlers to understand how and when your brand is being indexed. We measure how often your brand is surfaced in relevant AI queries and how that compares to competitors. We watch for branded search trends to detect spikes in interest tied to visibility. We gather lead feedback by asking your team to flag customers who mention finding you through AI. And finally, we compare pre- and post-activation sales performance to assess lift across your full sales cycle.

How is performance measured?

We track results across multiple signals to connect AI visibility to real business outcomes. We monitor click-throughs coming from AI platforms. We track AI crawlers to understand how and when your brand is being indexed. We measure how often your brand is surfaced in relevant AI queries and how that compares to competitors. We watch for branded search trends to detect spikes in interest tied to visibility. We gather lead feedback by asking your team to flag customers who mention finding you through AI. And finally, we compare pre- and post-activation sales performance to assess lift across your full sales cycle.

Do I still need to do regular SEO?

Yes — but AI visibility operates on a different layer. Traditional SEO helps you rank on search engines. We focus on how your brand shows up inside AI platforms like ChatGPT and Google AI Overview, where rankings don’t exist — only references, relevance, and trust.

Do I still need to do regular SEO?

Yes — but AI visibility operates on a different layer. Traditional SEO helps you rank on search engines. We focus on how your brand shows up inside AI platforms like ChatGPT and Google AI Overview, where rankings don’t exist — only references, relevance, and trust.

Do I still need to do regular SEO?

Yes — but AI visibility operates on a different layer. Traditional SEO helps you rank on search engines. We focus on how your brand shows up inside AI platforms like ChatGPT and Google AI Overview, where rankings don’t exist — only references, relevance, and trust.

Do you replace my marketing team?

No. We work alongside them. Your team runs the channels — we shape the layer that feeds them. Our insights inform strategy, refine messaging, and strengthen visibility across AI platforms.

Do you replace my marketing team?

No. We work alongside them. Your team runs the channels — we shape the layer that feeds them. Our insights inform strategy, refine messaging, and strengthen visibility across AI platforms.

Do you replace my marketing team?

No. We work alongside them. Your team runs the channels — we shape the layer that feeds them. Our insights inform strategy, refine messaging, and strengthen visibility across AI platforms.

How do you know what AI says about us?

We run thousands of structured prompts daily across multiple AI engines, simulating a wide range of user intents tied to your brand, category, and competitors. We analyze how you’re positioned in outputs — including answers, summaries, side-by-sides, and recommendation contexts. Our system scans for frequency, sentiment, source attribution, and competitor proximity. The result is a multi-dimensional visibility map, which we translate into precise strategy and execution.

How do you know what AI says about us?

We run thousands of structured prompts daily across multiple AI engines, simulating a wide range of user intents tied to your brand, category, and competitors. We analyze how you’re positioned in outputs — including answers, summaries, side-by-sides, and recommendation contexts. Our system scans for frequency, sentiment, source attribution, and competitor proximity. The result is a multi-dimensional visibility map, which we translate into precise strategy and execution.

How do you know what AI says about us?

We run thousands of structured prompts daily across multiple AI engines, simulating a wide range of user intents tied to your brand, category, and competitors. We analyze how you’re positioned in outputs — including answers, summaries, side-by-sides, and recommendation contexts. Our system scans for frequency, sentiment, source attribution, and competitor proximity. The result is a multi-dimensional visibility map, which we translate into precise strategy and execution.

What kind of actions do you take?

Executions/Actions are the content and technical actions we take to improve how AI tools describe your brand. AI is changing everyday, and so the executions needed. Examples include: AI-optimized blog posts Website FAQ or copy edits Schema markup updates (JSON-LD) Reddit or Quora visibility (engagement or posting) PR Opps Fixes for incorrect or outdated info in AI summaries Anything we find relevant to you AI Visibility Everything is tied to your industry, visibility strategy, and current trends.

What kind of actions do you take?

Executions/Actions are the content and technical actions we take to improve how AI tools describe your brand. AI is changing everyday, and so the executions needed. Examples include: AI-optimized blog posts Website FAQ or copy edits Schema markup updates (JSON-LD) Reddit or Quora visibility (engagement or posting) PR Opps Fixes for incorrect or outdated info in AI summaries Anything we find relevant to you AI Visibility Everything is tied to your industry, visibility strategy, and current trends.

What kind of actions do you take?

Executions/Actions are the content and technical actions we take to improve how AI tools describe your brand. AI is changing everyday, and so the executions needed. Examples include: AI-optimized blog posts Website FAQ or copy edits Schema markup updates (JSON-LD) Reddit or Quora visibility (engagement or posting) PR Opps Fixes for incorrect or outdated info in AI summaries Anything we find relevant to you AI Visibility Everything is tied to your industry, visibility strategy, and current trends.

Do I need to give you access to my accounts?

Limited access is necessary. We need access to your website analytics and, depending on trends, support in creating or managing presence on platforms like Quora or Reddit - especially if you don’t already have a community manager in place.

Do I need to give you access to my accounts?

Limited access is necessary. We need access to your website analytics and, depending on trends, support in creating or managing presence on platforms like Quora or Reddit - especially if you don’t already have a community manager in place.

Do I need to give you access to my accounts?

Limited access is necessary. We need access to your website analytics and, depending on trends, support in creating or managing presence on platforms like Quora or Reddit - especially if you don’t already have a community manager in place.

Can you shift negative brand perception?

Yes — but not by covering it up. We identify where negative sentiment is coming from, understand why it’s being surfaced, and build a strategy to shift the narrative over time. That can include strengthening positive signals, refining messaging, and in some cases, removing harmful or outdated reviews when possible.

Can you shift negative brand perception?

Yes — but not by covering it up. We identify where negative sentiment is coming from, understand why it’s being surfaced, and build a strategy to shift the narrative over time. That can include strengthening positive signals, refining messaging, and in some cases, removing harmful or outdated reviews when possible.

Can you shift negative brand perception?

Yes — but not by covering it up. We identify where negative sentiment is coming from, understand why it’s being surfaced, and build a strategy to shift the narrative over time. That can include strengthening positive signals, refining messaging, and in some cases, removing harmful or outdated reviews when possible.