About Us

The Process

Customer Stories

Blogs

Plans

Let’s Talk

Customer Stories

How Small Pet Select became a leader in AI-driven pet shopping

Small Pet Select is a family owned e-commerce brand offering supply for small pets. U&AI helped improve its AI discoverability by strategizing and optimizing for AI, driving gains in visibility, citations, and GPT Shopping sales.

Customer Stories

How Small Pet Select became a leader in AI-driven pet shopping

Small Pet Select is a family owned e-commerce brand offering supply for small pets. U&AI helped improve its AI discoverability by strategizing and optimizing for AI, driving gains in visibility, citations, and GPT Shopping sales.

Customer Stories

How Small Pet Select became a leader in AI-driven pet shopping

Small Pet Select is a family owned e-commerce brand offering supply for small pets. U&AI helped improve its AI discoverability by strategizing and optimizing for AI, driving gains in visibility, citations, and GPT Shopping sales.

About

Small Pet Select is a family-owned brand focused on thoughtfully selected hay, safe bedding, and toys built around the idea that small pets deserve the same care and quality as any other family member.

Visibility Rank on ChatGPT

#1 Across AI Platforms

Achievment

+29.7% Revenue From Direct Traffic

Contact Us

Contact Us

Contact Us

In Summary

In Summary

69.9%

Brand Visibility on AI Platforms

#1

Most Cited Brand on AI Platforms

+29.7%

Revenue From Direct Traffic

"Eden, Yarden, and the entire U&AI team are excellent partners. They understand AI visibility inside and out, and it’s clear they care about delivering real insights and measurable results. Our customers care deeply about what they’re bringing home to their pets, and U&AI helped us identify where we were missing in AI-driven discovery and move quickly on a strategy to close those gaps. Today, Small Pet Select products are buyable and show up consistently cited across the categories we care about.”

-Billy Gordon, Founder & Owner, Small Pet Select

About

Small Pet Select is a family-owned brand focused on thoughtfully selected hay, safe bedding, and toys built around the idea that small pets deserve the same care and quality as any other family member.


The challenge


Small Pet Select already had strong products and a loyal customer base. But discovery behavior has been shifting: pet parents increasingly start with AI to compare options, validate safety, and narrow down what to buy, especially in chicken and toys categories.

On December 1, 2025, Small Pet Select’s AI visibility was 50.6%, but they were ranking low across many high-intent topics. In practice, that meant they were not consistently being surfaced or cited when customers asked AI tools the exact questions that often precede a purchase decision.


The approach


U&AI partnered with Small Pet Select to align the brand with how pet parents actually ask questions in AI and reverse engineering what already works.

The strategy centered on:
• Identifying AI presence gaps by category and intent (comparison, safety checks, “specific for my guinea pig” questions, and category prioritization)
• Strengthening trust signals AI relies on  
• Making product and category information easier for AI to interpret & reference
• Improving performance in categories where AI hadn’t confidently connected the brand yet (like chicken feed and toys)


The process

We worked with Small Pet Select through four steps:

* Assessing AI visibility and citation performance across priority categories and pet-parent question themes
* Optimizing and creating content for AI-driven discovery
* Improving visibility around categories AI platforms hadn’t yet connected with the brand
* Measuring results and iterating based on performance


Key results (Dec 1, 2025 → Feb 1, 2026)

• AI visibility increased from 50.6% to 69.9%
• Reached #1 rank for visibility
• Moved from 3rd → 1st in the chicken feed category
• Moved from 5th → 1st in toys for small pets
• Became #1 in citations, surpassing major platforms (including Reddit and Chewy)


GPT Shopping

Products appearing as instant purchase on GPT shopping for 66.3% of related conversations.


Sales impact  

AI-driven shopping behavior and revenue increased.

By adapting to how pet parents now research and choose products through AI, Small Pet Select moved from partial visibility to category leadership, earning the #1 citation spot and #1 visibility across chosen categories, turning AI discovery into meaningful commercial momentum.

Check how often your brand gets mentioned

Do I need AI Presence for my business?

Frequently Asked Questions

Do I need AEO for my business?

AI shapes what your customers trust and who they choose. Platforms like ChatGPT and Google AI Overview have rapidly become go-to sources for trusted information. Real buying decisions now happen across a mix of invisible touchpoints - and a conversation with AI is one of them. We build the layer that validates your brand in those moments and helps drive conversions. Most brands haven’t caught up. Right now, the space is open, but once AI starts associating your category with another name, it becomes harder to shift. Securing your position early is foundational to long-term brand relevance.

Do I need AEO for my business?

AI shapes what your customers trust and who they choose. Platforms like ChatGPT and Google AI Overview have rapidly become go-to sources for trusted information. Real buying decisions now happen across a mix of invisible touchpoints - and a conversation with AI is one of them. We build the layer that validates your brand in those moments and helps drive conversions. Most brands haven’t caught up. Right now, the space is open, but once AI starts associating your category with another name, it becomes harder to shift. Securing your position early is foundational to long-term brand relevance.

Do I need AEO for my business?

AI shapes what your customers trust and who they choose. Platforms like ChatGPT and Google AI Overview have rapidly become go-to sources for trusted information. Real buying decisions now happen across a mix of invisible touchpoints - and a conversation with AI is one of them. We build the layer that validates your brand in those moments and helps drive conversions. Most brands haven’t caught up. Right now, the space is open, but once AI starts associating your category with another name, it becomes harder to shift. Securing your position early is foundational to long-term brand relevance.

How long until I see results?

It depends on your industry and average sales cycle. Most brands begin to see visibility shifts within 30–45 days that influence traction and brand awareness, especially across the invisible touchpoints where modern decisions happen: search, content, referrals, and increasingly, AI platforms. We track early movement, align it with your sales timeline, and refine from there. This isn’t a quick hit. It’s sustained brand positioning built to match how modern decisions are made.

How long until I see results?

It depends on your industry and average sales cycle. Most brands begin to see visibility shifts within 30–45 days that influence traction and brand awareness, especially across the invisible touchpoints where modern decisions happen: search, content, referrals, and increasingly, AI platforms. We track early movement, align it with your sales timeline, and refine from there. This isn’t a quick hit. It’s sustained brand positioning built to match how modern decisions are made.

How long until I see results?

It depends on your industry and average sales cycle. Most brands begin to see visibility shifts within 30–45 days that influence traction and brand awareness, especially across the invisible touchpoints where modern decisions happen: search, content, referrals, and increasingly, AI platforms. We track early movement, align it with your sales timeline, and refine from there. This isn’t a quick hit. It’s sustained brand positioning built to match how modern decisions are made.

How is performance measured?

We track results across multiple signals to connect AI visibility to real business outcomes. We monitor click-throughs coming from AI platforms. We track AI crawlers to understand how and when your brand is being indexed. We measure how often your brand is surfaced in relevant AI queries and how that compares to competitors. We watch for branded search trends to detect spikes in interest tied to visibility. We gather lead feedback by asking your team to flag customers who mention finding you through AI. And finally, we compare pre- and post-activation sales performance to assess lift across your full sales cycle.

How is performance measured?

We track results across multiple signals to connect AI visibility to real business outcomes. We monitor click-throughs coming from AI platforms. We track AI crawlers to understand how and when your brand is being indexed. We measure how often your brand is surfaced in relevant AI queries and how that compares to competitors. We watch for branded search trends to detect spikes in interest tied to visibility. We gather lead feedback by asking your team to flag customers who mention finding you through AI. And finally, we compare pre- and post-activation sales performance to assess lift across your full sales cycle.

How is performance measured?

We track results across multiple signals to connect AI visibility to real business outcomes. We monitor click-throughs coming from AI platforms. We track AI crawlers to understand how and when your brand is being indexed. We measure how often your brand is surfaced in relevant AI queries and how that compares to competitors. We watch for branded search trends to detect spikes in interest tied to visibility. We gather lead feedback by asking your team to flag customers who mention finding you through AI. And finally, we compare pre- and post-activation sales performance to assess lift across your full sales cycle.

Do I still need to do regular SEO?

Yes — but AI visibility operates on a different layer. Traditional SEO helps you rank on search engines. We focus on how your brand shows up inside AI platforms like ChatGPT and Google AI Overview, where rankings don’t exist — only references, relevance, and trust.

Do I still need to do regular SEO?

Yes — but AI visibility operates on a different layer. Traditional SEO helps you rank on search engines. We focus on how your brand shows up inside AI platforms like ChatGPT and Google AI Overview, where rankings don’t exist — only references, relevance, and trust.

Do I still need to do regular SEO?

Yes — but AI visibility operates on a different layer. Traditional SEO helps you rank on search engines. We focus on how your brand shows up inside AI platforms like ChatGPT and Google AI Overview, where rankings don’t exist — only references, relevance, and trust.

Do you replace my marketing team?

No. We work alongside them. Your team runs the channels — we shape the layer that feeds them. Our insights inform strategy, refine messaging, and strengthen visibility across AI platforms.

Do you replace my marketing team?

No. We work alongside them. Your team runs the channels — we shape the layer that feeds them. Our insights inform strategy, refine messaging, and strengthen visibility across AI platforms.

Do you replace my marketing team?

No. We work alongside them. Your team runs the channels — we shape the layer that feeds them. Our insights inform strategy, refine messaging, and strengthen visibility across AI platforms.

How do you know what AI says about us?

We run thousands of structured prompts daily across multiple AI engines, simulating a wide range of user intents tied to your brand, category, and competitors. We analyze how you’re positioned in outputs — including answers, summaries, side-by-sides, and recommendation contexts. Our system scans for frequency, sentiment, source attribution, and competitor proximity. The result is a multi-dimensional visibility map, which we translate into precise strategy and execution.

How do you know what AI says about us?

We run thousands of structured prompts daily across multiple AI engines, simulating a wide range of user intents tied to your brand, category, and competitors. We analyze how you’re positioned in outputs — including answers, summaries, side-by-sides, and recommendation contexts. Our system scans for frequency, sentiment, source attribution, and competitor proximity. The result is a multi-dimensional visibility map, which we translate into precise strategy and execution.

How do you know what AI says about us?

We run thousands of structured prompts daily across multiple AI engines, simulating a wide range of user intents tied to your brand, category, and competitors. We analyze how you’re positioned in outputs — including answers, summaries, side-by-sides, and recommendation contexts. Our system scans for frequency, sentiment, source attribution, and competitor proximity. The result is a multi-dimensional visibility map, which we translate into precise strategy and execution.

What kind of actions do you take?

Executions/Actions are the content and technical actions we take to improve how AI tools describe your brand. AI is changing everyday, and so the executions needed. Examples include: AI-optimized blog posts Website FAQ or copy edits Schema markup updates (JSON-LD) Reddit or Quora visibility (engagement or posting) PR Opps Fixes for incorrect or outdated info in AI summaries Anything we find relevant to you AI Visibility Everything is tied to your industry, visibility strategy, and current trends.

What kind of actions do you take?

Executions/Actions are the content and technical actions we take to improve how AI tools describe your brand. AI is changing everyday, and so the executions needed. Examples include: AI-optimized blog posts Website FAQ or copy edits Schema markup updates (JSON-LD) Reddit or Quora visibility (engagement or posting) PR Opps Fixes for incorrect or outdated info in AI summaries Anything we find relevant to you AI Visibility Everything is tied to your industry, visibility strategy, and current trends.

What kind of actions do you take?

Executions/Actions are the content and technical actions we take to improve how AI tools describe your brand. AI is changing everyday, and so the executions needed. Examples include: AI-optimized blog posts Website FAQ or copy edits Schema markup updates (JSON-LD) Reddit or Quora visibility (engagement or posting) PR Opps Fixes for incorrect or outdated info in AI summaries Anything we find relevant to you AI Visibility Everything is tied to your industry, visibility strategy, and current trends.

Do I need to give you access to my accounts?

Limited access is necessary. We need access to your website analytics and, depending on trends, support in creating or managing presence on platforms like Quora or Reddit - especially if you don’t already have a community manager in place.

Do I need to give you access to my accounts?

Limited access is necessary. We need access to your website analytics and, depending on trends, support in creating or managing presence on platforms like Quora or Reddit - especially if you don’t already have a community manager in place.

Do I need to give you access to my accounts?

Limited access is necessary. We need access to your website analytics and, depending on trends, support in creating or managing presence on platforms like Quora or Reddit - especially if you don’t already have a community manager in place.

Can you shift negative brand perception?

Yes — but not by covering it up. We identify where negative sentiment is coming from, understand why it’s being surfaced, and build a strategy to shift the narrative over time. That can include strengthening positive signals, refining messaging, and in some cases, removing harmful or outdated reviews when possible.

Can you shift negative brand perception?

Yes — but not by covering it up. We identify where negative sentiment is coming from, understand why it’s being surfaced, and build a strategy to shift the narrative over time. That can include strengthening positive signals, refining messaging, and in some cases, removing harmful or outdated reviews when possible.

Can you shift negative brand perception?

Yes — but not by covering it up. We identify where negative sentiment is coming from, understand why it’s being surfaced, and build a strategy to shift the narrative over time. That can include strengthening positive signals, refining messaging, and in some cases, removing harmful or outdated reviews when possible.